Convex advised Netherlands-based Body & Fit, a leading direct to consumer online branded business focused on performance nutrition, on their sale to Glanbia plc, the global nutrition group.
Body & Fit has a strong strategic fit with Glanbia’s Performance Nutrition (GPN) division and will extend its reach to new consumers and channels. Body & Fit’s consumer base is largely in Germany and the BeNeLux region within Europe. This acquisition enables GPN to have a direct presence in the rapidly growing DTC channel. GPN will invest in Body & Fit to expand its reach across Europe.
Body & Fit is the largest online retailer of sports nutrition, VMS products and healthy foods in Northern Europe, including a significant position from its own brand range. Ilco Bos & Laurenz Roelevink founded the business in 2005. Today it generates Revenues of more than €60m, across Holland, Belgium and Germany.
The Convex difference: achieving a highly strategy valuation for a fast growing business, and attracting a partner that can assist with accelerating the growth across Europe
