Convex advised the Shareholders of Dance Direct, the UK’s leading online retailer of dancewear and dance apparel, on a sale to US based Revolution Dancewear, a portfolio company of Incline Equity Partners.
Melksham UK based Dance Direct was founded in 1999 as a catalog business by two former professional dancers, Cedric and Joy Grosjean, and has since grown to become one of the largest e-commerce providers of dance apparel in the UK, France, and Germany. The company sells ballet clothing, dancewear, and footwear to dance instructors and consumers, offering several leading dancewear brands and over 11,000 product SKUs
“The acquisition of Dance Direct is transformational for Revolution Dancewear,” said Jack Glover, partner of Incline Equity Partners and Revolution director. “There are numerous cross-sell opportunities available to the combined business including introducing Revolution’s dance recital costumes to the European market.”
“We are excited about the opportunity to expand Revolution into Europe by leveraging Dance Direct’s connection to dancers and dance instructors,” said Leon Rubinov, principal of Incline Equity Partners and Revolution director.
Chicago, IL-based Revolution Dancewear is a leading designer and marketer of dancewear, including bodywear, footwear, and recital costumes sold under the Revolution Dancewear brand. Revolution, which was founded in 1996, sells product through dance schools and studios across the U.S. and Canada.
What you have done is beyond our wildest dreams.
Cedric Grosjean, Founder
