Four Marketing
Convex Capital originated, led, structured and completed the sale of Four Marketing, the market-leading brand agency, to Sports Direct International plc.
Four Marketing was founded by Dominique Signoret, Gino Da’Prato, Ben Banks and Charles Perez in 1997. Four Marketing is the fastest growing brand agency, distributing brands including Stone Island, CP Company, Velvet, Barena, Orla Kiely and 7 For All Mankind.
The deal was originated in-house by Senior VP Warren Meggitt and managed to completion by Partner Mike Driver.